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Visual Merchandising, Third edition: Windows and in-store displays for retail by

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ISBN-13
9781780676876
Type
NA
Publication Name
NA
ISBN
9781780676876
Publication Year
2016
Format
Paperback
Language
English
Book Title
Visual Merchandising, Third Edition: Windows and In-Store Displays for Retail
Item Height
280mm
Author
Tony Morgan
Publisher
Laurence King Publishing
Topic
Interior Design
Item Width
216mm
Item Weight
1080g
Number of Pages
224 Pages

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Product Information

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Product Identifiers

Publisher
Laurence King Publishing
ISBN-13
9781780676876
eBay Product ID (ePID)
224379215

Product Key Features

Book Title
Visual Merchandising, Third Edition: Windows and In-Store Displays for Retail
Author
Tony Morgan
Format
Paperback
Language
English
Topic
Interior Design
Publication Year
2016
Number of Pages
224 Pages

Dimensions

Item Height
280mm
Item Width
216mm
Item Weight
1080g

Additional Product Features

Title_Author
Tony Morgan
Country/Region of Manufacture
United Kingdom

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