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Book Title
Festival and Events Management : An International Arts and Cultur
ISBN
9780750658720
Subject Area
Business & Economics, Sports & Recreation, Social Science
Publication Name
Festival and events Management
Item Length
9.2 in
Publisher
Routledge
Subject
Holidays (Non-Religious), Industries / Hospitality, Travel & Tourism, General, Advertising & Promotion
Publication Year
2003
Type
Textbook
Format
Perfect
Language
English
Item Height
0.9 in
Author
Jane Ali-Knight
Item Width
6.3 in
Item Weight
22.4 Oz
Number of Pages
440 Pages

關於產品

Product Information

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Product Identifiers

Publisher
Routledge
ISBN-10
075065872x
ISBN-13
9780750658720
eBay Product ID (ePID)
25038688429

Product Key Features

Author
Jane Ali-Knight
Publication Name
Festival and events Management
Format
Perfect
Language
English
Subject
Holidays (Non-Religious), Industries / Hospitality, Travel & Tourism, General, Advertising & Promotion
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics, Sports & Recreation, Social Science
Number of Pages
440 Pages

Dimensions

Item Length
9.2 in
Item Height
0.9 in
Item Width
6.3 in
Item Weight
22.4 Oz

Additional Product Features

Lc Classification Number
Gt3405
Reviews
"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial." -Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
Table of Content
Foreword by Peter Irvine, Director of Unique Events, Edinburgh Section one - Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret); Section two - Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) Section three - Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws) Section four - Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) Section five - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index
Copyright Date
2003
Target Audience
College Audience
Dewey Decimal
338.4764
Dewey Edition
23
Illustrated
Yes

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