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Loose Leaf for Customer Service: Skills for Success by Lucas

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ISBN
9781265017668
Publication Year
2022
Type
Textbook
Format
Ringbound
Language
English
Subject Area
Business & Economics
Publication Name
Loose Leaf for Customer Service: Skills for Success
Author
Robert W. Lucas
Publisher
Mcgraw-Hill Education
Subject
Marketing / General, Commerce
Item Weight
30.5 Oz
Number of Pages
496 Pages

關於產品

Product Information

Lucas' top-selling and award-winning Customer Service 8e has been revised to reflect the demands of customer service today. Chapters are divided into three parts, focused on key aspects of customer service: 1) The Profession 2) Skills for Success, and 3) Building and Maintaining Relationships, and Retaining Customers. Throughout the text, readers discover tips for implementing proven customer service strategies, case scenarios, and activities to help apply concepts to real-world situations. Customer Service 8e addresses many market changes such as the impact of the COVID-19 pandemic, working in remote teams and greater focus on customers with disabilities with featuring several companies such as Amazon, Target, American Express and Chipotle. Students will practice putting concepts into action through our integration digital learning platform, Connect. Connect provides revised case analyses that challenge students to apply what they've learned to real-world scenarios featuring companies such as Zappos, Ben & Jerry's, and Southwest Airlines. Additionally, Connect has role-playing application-based activities to help students demonstrate understanding of the key elements that will make customer interactions more successful and revised Language Toolkits geared toward helping students develop an understanding of key terms.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
1265017662
ISBN-13
9781265017668
eBay Product ID (ePID)
19057265111

Product Key Features

Author
Robert W. Lucas
Publication Name
Loose Leaf for Customer Service: Skills for Success
Format
Ringbound
Language
English
Subject
Marketing / General, Commerce
Publication Year
2022
Type
Textbook
Subject Area
Business & Economics
Number of Pages
496 Pages

Dimensions

Item Weight
30.5 Oz

Additional Product Features

Edition Number
8
LCCN
2021-031275
Intended Audience
College Audience
Lc Classification Number
Hf5415.5.L83 2023
Grade from
College Freshman
Grade to
College Graduate Student
Table of Content
PART ONE: THE PROFESSION Chapter 1: The World of Customer Service Chapter 2: Contributing to the Service Culture PART TWO: SKILLS FOR SUCCESS Chapter 3: Verbal Communication Skills Chapter 4: Nonverbal Communication Skills Chapter 5: Listening to the Customer PART THREE: BUILDING AND MAINTAINING RELATIONSHIPS Chapter 6: Customer Service and Behavior Chapter 7: Service Breakdowns and Recovery Chapter 8: Customer Service in a Diverse World Chapter 9: Customer Service via Technology PART FOUR: RETAINING CUSTOMERS Chapter 10: Encouraging Customer Loyalty BONUS CHAPTERS Bonus Chapters can be found in the eBook or in the Instructor Resources within Connect: Chapter 11: Managing Your Time Chapter 12: Managing Your Stress Chapter 13: Customer Service through Written Means
Copyright Date
2023

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