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Development and Growth of the Cruise Industry,Roger Cartwright,

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Book Title
Development and Growth of the Cruise Industry,Roger Cartwright,
ISBN
9780750643849
Subject Area
Natural Science
Publication Name
The Development and Growth of the Cruise Industry
Publisher
Taylor & Francis LTD
Subject
Business
Publication Year
1999
Type
Textbook
Format
Hardcover
Language
English
Item Height
234 mm
Author
Roger Cartwright, Carolyn Baird
Item Weight
468 g
Item Width
156 mm
Number of Pages
303 Pages

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Product Information

'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry' David Dingle, Commercial and Corporate Director P&O Cruises * The first overall study of the industry * Looks at the practical aspects but is underpinned by theory * Focuses on sociological aspects to explain the current growth Cruises are traditionally thought of as luxury holidays for the pampered few but 'The Development and Growth of the Cruise Industry' exposes the myth and gives readers an understanding of their importance in the travel market. The book covers the various types of cruises (fly cruising, cruise & stay, special interest cruises for example), the types of ships (design to green issues) and the motivation of passengers (quality versus price). It takes a forward looking approach assessing trends, past 2000 with the probable polarisation of the market, its growth prospects and potential limiting factors. Contents: Cruising in context; A history of cruising; Market aspects; Cruising areas; Design philosophies; The economics of cruising; Anatomy of a cruise; The ecology of cruising; Niche cruising; The future. This book is ideal for 2nd and 3rd year Tourism Undergraduates, HNC, BTEC and HND Travel and Tourism Students. As one of the first academic books on the subject it will also give tourism practitioners a real understanding of the issues and practicalities involved. Roger Cartwright is the Deputy Head of the Faculty of Business Management and Computing, Perth College (a member of the University of the Highlands Project), Scotland. Carolyn Baird is the Head of the School of Tourism and Hospitality, Perth College (a member of the University of the Highlands Project), Scotland.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750643849
eBay Product ID (ePID)
91976513

Product Key Features

Number of Pages
303 Pages
Language
English
Publication Name
The Development and Growth of the Cruise Industry
Publication Year
1999
Subject
Business
Type
Textbook
Author
Roger Cartwright, Carolyn Baird
Subject Area
Natural Science
Format
Hardcover

Dimensions

Item Height
234 mm
Item Weight
468 g
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Roger Cartwright, Carolyn Baird

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