回到首頁
|刊登類別：
|
加入追蹤清單

第 1/2 張圖片

Ethics in Marketing : International Cases and Perspectives by Gene R. Laczniak, - 第 1/2 張圖片
Ethics in Marketing : International Cases and Perspectives by Gene R. Laczniak, - 第 2/2 張圖片
有類似物品要出售？
自己賣

Ethics in Marketing : International Cases and Perspectives by Gene R. Laczniak,

狀況：
很新
價格：
US $18.00
大約HK$ 140.62
講價：
運費：
US $5.61（大約 HK$ 43.83） 經濟運送方式. 查看詳情— 運送
所在地：Dubuque, Iowa, 美國
送達日期：
估計於 6月15日, 六至 6月21日, 五之間送達 運送地點 43230
估計運送時間是透過我們的獨家工具，根據買家與物品所在地的距離、所選的運送服務、賣家的運送紀錄及其他因素，計算大概的時間。送達時間會因時而異，尤其是節日。
退貨：
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）

賣家資料

檢舉物品 — 會在新視窗或分頁中開啟
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：387000455994
上次更新時間： 2024-06-12 21:45:35查看所有版本查看所有版本

物品細節

物品狀況
很新: 狀況完好的書籍。封面發亮且沒有損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記極少。書籍的磨損和破損程度也很低。 查看所有物品狀況定義會在新視窗或分頁中開啟
ISBN
9781138648098
Subject Area
Business & Economics
Publication Name
Ethics in Marketing : International Cases and Perspectives
Item Length
9.6 in
Publisher
Routledge
Subject
Marketing / General, Business Ethics, General
Publication Year
2016
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Gene R. Laczniak, Fiona Harris, Patrick E. Murphy
Item Width
6.9 in
Item Weight
12.8 Oz
Number of Pages
198 Pages

關於產品

Product Information

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Product Identifiers

Publisher
Routledge
ISBN-10
1138648094
ISBN-13
9781138648098
eBay Product ID (ePID)
234481831

Product Key Features

Author
Gene R. Laczniak, Fiona Harris, Patrick E. Murphy
Publication Name
Ethics in Marketing : International Cases and Perspectives
Format
Trade Paperback
Language
English
Subject
Marketing / General, Business Ethics, General
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Number of Pages
198 Pages

Dimensions

Item Length
9.6 in
Item Height
0.6 in
Item Width
6.9 in
Item Weight
12.8 Oz

Additional Product Features

Edition Number
2
LCCN
2016-029976
Lc Classification Number
Hf5415.M8348 2016
Edition Description
Revised Edition,New Edition
Table of Content
Part 1: Background 1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions 3. "Preserving the Venture"--A Sample Case Study with Frameworks and Ethical Analyses Part 2: Short Cases 4. Just a Friendly Request Terri L. Rittenburg 5. Going Along to Get Along Raymond F. Keyes 6. Casas Bahia Chrissy Golden 7. Discount Drugstore: No Gifts Allowed? Gene R. Laczniak 8. Reference Prices in Retailing: What is a Fair Comparison? Fiona Harris 9. Drug Testing in India Nicholas J.C. Santos 10. Starbucks China: The World's Priciest Cup of Coffee Peilu Chen Part 3: Intermediate Cases 11. Superior Services: Should Short Skirts Sell Software? Lori Lepp Corbett 12. Tough Decisions: Something to Snack On Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader 13. A Young Pharmacists Dilemma: Questionable Transactions Barbora Kocanova and Veronika Vosykova 14. PETA Karin Besenbaeck and Haley Rosenbach 15. Zara & Fast Fashion Sarah Eide, Elizabeth Sadler and Sarah Tonti 16. The Co-operative Bank of the UK Fiona Harris and Sarah Tonti 17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back Barbara Stöttinger and Julia Gschwendner 18. Montenegro Electronics, Ltd. Jacob Bagha and Gene R. Laczniak Part 4: Long Cases 19. The Coca-Cola Company: The Skinny on a Big Fat Problem Marshel Rapuzzi 20. Auchan (France) Geert Demuijnck 21. TOMS Shoes: One for One Movement Robert Meara, Matthew Terilli and Jennifer Sawayda 22. Facebook in the Developed and Developing World Eva Marie D. Schulte 23. VISA and FIFA: Everywhere You Want to Be? Brian R. Levey and James Matakovich
Copyright Date
2017
Target Audience
College Audience
Dewey Decimal
174/.4
Dewey Edition
23
Illustrated
Yes

賣家提供的物品說明

michaelgarrett27

michaelgarrett27

100% 正面信用評價
已賣出 10 件物品
賣家的其他物品聯絡