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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family...

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ISBN
9780061246586
Book Title
Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
Item Length
8 in
Publisher
HarperCollins
Publication Year
2009
Format
Trade Paperback, Paperback
Language
English
Item Height
0.9 in
Author
Barbara Smit
Genre
Business & Economics, Sports & Recreation
Topic
Industries / Retailing, Industries / General, International / General, History, Football, Corporate & Business History
Item Width
5.3 in
Item Weight
13.5 Oz, 12.6 Oz
Number of Pages
400 Pages

關於產品

Product Information

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0061246581
ISBN-13
9780061246586
eBay Product ID (ePID)
69584800

Product Key Features

Book Title
Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
Author
Barbara Smit
Format
Trade Paperback, Paperback
Language
English
Topic
Industries / Retailing, Industries / General, International / General, History, Football, Corporate & Business History
Publication Year
2009
Genre
Business & Economics, Sports & Recreation
Number of Pages
400 Pages

Dimensions

Item Length
8 in
Item Height
0.9 in
Item Width
5.3 in
Item Weight
13.5 Oz, 12.6 Oz

Additional Product Features

Intended Audience
Trade
Publication Date
2009-03-17
Reviews
'�Barbara Smit Deserves High Praise.'�, As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption., '�Sneaker Wars Is Great for Understanding the Ins and Out of the Industry.'�, "First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption.", "Barbara Smit Deserves High Praise.", 'œBarbara Smit Deserves High Praise.', 'œSneaker Wars Is Great for Understanding the Ins and Out of the Industry.', 'œFirst-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption.', 'œAs a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption.', "As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption." -- Wall Street Journal "Smit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade." -- Conde Nast Portfolio "What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine "Barbara Smit deserves high praise." -- Sunday Telegraph "First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption." -- David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Hero "SNEAKER WARS is great for understanding the ins and out of the industry." -- Bobbito Garcia, 'œSmit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade.', "As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption.", Smit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade., First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption., '�First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption.'�, What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book., �Smit brings a keen reporter's eye to the schism between Puma and adidas. The book also ably tells the broader story of the red-hot global sneaker trade.'�, '�As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption.'�, "Barbara Smit Deserves High Praise." (Sunday Telegraph), "What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.", "Sneaker Wars Is Great for Understanding the Ins and Out of the Industry.", '�What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.'�, "Smit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade.", 'œWhat does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.'

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