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Marketing Revolution: The Radical New Approach to Transforming
狀況：
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- 物品狀況
- 良好
- 賣家備註
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- Marketing Revolution: The Radical New Approach to Transforming
- ISBN
- 9780749443856
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line
- Item Height
- 234mm
- Publisher
- Kogan Page Ltd
- Item Width
- 156mm
- Subject
- Management, Business
- Number of Pages
- 320 Pages
關於產品
Product Information
Marketing Revolution is based on the experience of IBM and its leading business partners - particularly software suppliers and marketing communications suppliers - in transforming themselves and their clients' marketing. The writers, consultants, academics and practitioners have drawn on recent research by IBM and analysts: how is the marketing function managed in companies all over the world, and how can it be improved? The book shows senior marketing managers, those who advise them, and those who study advanced marketing, how marketing can be greatly improved by taking a radical rather than an incremental approach to planning and implementing marketing. Marketing Transformation (MT) is the process by which companies completely re-architect, re-engineer, or even entirely rebuild their marketing capability (structure, processes, systems, partnerships etc.) to create radically increased business value, whether through efficiency (same results at much lower cost), effectiveness (much better results at same cost), acceleration (doing things faster), quality (doing things in a more complete, integrated fashion) or some combination of all of these.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749443856
eBay Product ID (ePID)
95516370
Product Key Features
Publication Name
Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2005
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
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b***b (2512)- 買家留下的信用評價。
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I'm happy with all aspects of my purchase. Thanks. Highly recommended seller A+++
b***b (2512)- 買家留下的信用評價。
過去 1 個月
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I'm happy with all aspects of my purchase. Thanks. Highly recommended seller A+++
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Fantastic, thanks!