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MKTG Principles of Marketing by Charles W. Lamb

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良好
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US $12.99
大約HK$ 101.63
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US $5.49（大約 HK$ 42.95） 經濟運送方式. 查看詳情— 運送
所在地：Lookout Mountain, Georgia, 美國
送達日期：
估計於 6月6日, 四至 6月11日, 二之間送達 運送地點 43230
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Artist
Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Updated ISBN1
9781337407588
Special Attributes
Updated ISBN2 9780357127803
Updated ISBN2
9780357127803
ISBN
9781285860169
Book Title
Mktg 9 (With Online, 1 Term (6 Months) Printed Access Card)
Item Length
10.7in
Publisher
Cengage Learning
Publication Year
2015
Format
Trade Paperback
Language
English
Item Height
0.7in
Author
Carl Mcdaniel, Charles W. Lamb, Joe F. Hair
Genre
Business & Economics
Topic
Marketing / General, General
Item Width
8.4in
Item Weight
36.9 Oz
Number of Pages
432 Pages

關於產品

Product Information

Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1285860160
ISBN-13
9781285860169
eBay Product ID (ePID)
202561248

Product Key Features

Book Title
Mktg 9 (With Online, 1 Term (6 Months) Printed Access Card)
Author
Carl Mcdaniel, Charles W. Lamb, Joe F. Hair
Format
Trade Paperback
Language
English
Topic
Marketing / General, General
Publication Year
2015
Genre
Business & Economics
Number of Pages
432 Pages

Dimensions

Item Length
10.7in
Item Height
0.7in
Item Width
8.4in
Item Weight
36.9 Oz

Additional Product Features

Lc Classification Number
Hf5415
Edition Number
9
Reviews
The online help was great. The games made it so it wasn't boring and I retained more of the information., I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.
Table of Content
1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. 13. Supply Chain Management. 14. Marketing Channels. 15. Retailing. 16. Marketing Communications. 17. Advertising, Public Relations, and Sales Promotion. 18. Personal Selling and Sales Management. 19. Social Media and Marketing. 20. Pricing Concepts. 21. Setting the Right Price.
Copyright Date
2016
Lccn
2014-953380
Dewey Decimal
658.8
Series
New, Engaging Titles from 4ltr Press Ser.
Dewey Edition
23
Illustrated
Yes

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