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Measuring the Networked Nonprofit: Using Data t, Kanter, Paine+=
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- PublishedOn
- 2012-10-30
- ISBN
- 9781118137604
- EAN
- 9781118137604
- Book Title
- Measuring the Networked Nonprofit : Using Data to Change the World
- Item Length
- 9.1in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics, Social Science
- Topic
- General, Nonprofit Organizations & Charities / General
- Item Width
- 6.9in
- Item Weight
- 19.2 Oz
- Number of Pages
- 336 Pages
關於產品
Product Information
The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118137604
ISBN-13
9781118137604
eBay Product ID (ePID)
120883282
Product Key Features
Book Title
Measuring the Networked Nonprofit : Using Data to Change the World
Format
Trade Paperback
Language
English
Topic
General, Nonprofit Organizations & Charities / General
Publication Year
2012
Genre
Business & Economics, Social Science
Number of Pages
336 Pages
Dimensions
Item Length
9.1in
Item Height
0.7in
Item Width
6.9in
Item Weight
19.2 Oz
Additional Product Features
Lc Classification Number
Hd62.6.K358 2012
Table of Content
Figures and Tables xi Foreword by Laura Arrillaga-Andreessen xiii Preface: The Queen of Nonprofits Meets the Goddess of Measurement xvii Acknowledgments xxiii The Authors xxvii Part One : Introduction of Concepts 1 One The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3 Two The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13 Part Two : Basic Measurement Principles, How-Tos, and Best Practices 27 Three Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29 Four Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41 Five Don't Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59 Six The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77 Seven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99 Eight Measurement Tools: How to Choose and Use the Right Tool for the Job 119 Nine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151 Part Three : Advanced Measurement Concepts and Practices for Networked Nonprofits 171 Ten Measuring What Really Matters: The Importance and Measurement of Relationships 173 Eleven Understanding, Visualizing, and Improving Networks 187 Twelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203 Thirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit's Best Friend 221 Fourteen Measuring the Impact of the Crowd 235 Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245 Appendix A: Measuring Relationships and Relationship Research 247 Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251 Appendix C: Social Media Measurement Checklist 255 Appendix D: A Checklist for Monitoring Services 261 Notes 269 Glossary 281 Resources for Tools, Tutorials, and Assistance 287 Index 289
Copyright Date
2012
Lccn
2012-016809
Dewey Decimal
658.5/036
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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