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Unrelenting Innovation: How to Create a Culture, Tellis+=
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- PublishedOn
- 2013-02-22
- ISBN
- 9781118352403
- EAN
- 9781118352403
- Book Title
- Unrelenting Innovation : How to Create a Culture for Market Dominance
- Item Length
- 9in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2013
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Leadership, Personal Success, Social Aspects, General, Strategic Planning
- Item Width
- 6.4in
- Item Weight
- 19.2 Oz
- Number of Pages
- 352 Pages
關於產品
Product Information
Praise for Unrelenting Innovation "I would rate Unrelenting Innovation as one of the best business books I have read. All CEOs need to read it to avoid the incumbents curse. Unrelenting Innovation offers brilliant insights into the need for innovation and managing the risks of innovation." Philip Kotler, author and S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University "A brilliant tour de forceon how firms can overcome the incumbents curse and develop the culture to drive big innovations that will provide growth platforms and prevent irrelevance. Supported by case studies and a practical theory of how innovation-oriented culture is created, the book will be a classic." David Aaker , author and vice chairman, Prophet "A brilliant and thought-changing book on why many successful companies fail to innovate and how to overcome an internal culture of resistance. Tellis is a master storyteller!" Jagdish Sheth , author, consultant, and Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University "The risk of not carefully reading and implementing the lessons of Tellis relentless imagination will most surely increase the risk of organization'stagnation, if not failure." Warren Bennis , author and Distinguished Professor, University of Southern California "Very few people are better qualified than Tellis to write about innovation and market dominance. Drawing on over 20 years of rigorous, original research, Unrelenting Innovation is a truly comprehensive and deeply serious book about innovation. There is more insight and evidence here on one page than in many business books put together." Jaideep Prabhu , author and Jawaharlal Nehru Professor, Judge Business School, Cambridge University "Tellis makes a compelling case that firms with an unrelenting ability to keep innovating are sustained by their distinctive cultures. The payoff from sustaining a culture of organic growth through innovation is a rate of growth that competitors cant match." George Day , author and Geoffrey T. Boisi Professor, Wharton, University of Pennsylvania
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118352408
ISBN-13
9781118352403
eBay Product ID (ePID)
143618619
Product Key Features
Book Title
Unrelenting Innovation : How to Create a Culture for Market Dominance
Format
Hardcover
Language
English
Topic
Leadership, Personal Success, Social Aspects, General, Strategic Planning
Publication Year
2013
Genre
Technology & Engineering, Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
9in
Item Height
1.2in
Item Width
6.4in
Item Weight
19.2 Oz
Additional Product Features
Series Volume Number
178
Lc Classification Number
Hf5415.153.T45 2013
Table of Content
Figures and Tables xi Foreword xiii 1 Why Incumbents Fail 1 Why Incumbents Fail to Innovate Unrelentingly 3 The Preeminence of Culture 7 Culture as a Primary Explanation 15 Basis for the Book 17 Conclusion 19 2 Willingness to Cannibalize Successful Products 23 Why Incumbents Are Reluctant to Cannibalize Products 24 Why Willingness to Cannibalize Is Important 28 Understanding Technological Evolution 33 Blinded to an Opportunity: Microsoft Keywords? 39 Crippled by Fear of Piracy: Sony MP3 Player 41 Decline of an Innovator: Eastman Kodak 45 A Cycle of Cannibalization: Gillette's Innovations in Wet Shaving 49 Late Move: HP Tablet 53 Conclusion 54 3 Embracing Risk 59 Sources of Risk: Innovation's High Failure Rate 59 The Reflection Effect: Asymmetry in Perceived Risk 63 The Hot-Stove Effect: Learning from Failure 65 The Expectations Effect: Hope Versus Reality 68 Innovation's Gain-Loss Function: Type 1 and 2 Errors 69 Case Histories 75 Gambling on an Embryonic Market: Toyota's Prius 75 Gambling on Growth: Amazon.com 84 Gambling on Vision: Facebook 90 Gambling on Scale: Federal Express 103 Conclusion 106 4 Focusing on the Future 109 Why Future Focus Is Tough 111 Availability Bias 114 Paradigmatic Bias 116 Commitment Bias 119 Planning for the Future 121 Predicting and Managing Takeoff 122 Targeting Future Mass Markets 126 Predicting Technological Evolution 129 Analyzing Emergent Consumers 134 Conclusion 138 5 Incentives for Enterprise 141 Traditional Incentives: Winning Loyalty 142 Asymmetric Incentives: Turning Failure into Success 143 Making Incentives Work: Economics and Psychology of Incentives 148 Power of Incentives: IBM's Transformation 155 Incentives for Enterprise: Google 157 Incentives for Loyalty: General Motors 163 Incentives for Innovation: 3M 168 Structuring Team Incentives: IBM's Learning from Online Gamers 171 Conclusion 173 6 Fostering Internal Markets 177 Characteristics of Markets 181 Implementing Internal Markets 192 Managing Internal Markets 199 Conclusion 203 7 Empowering Innovation Champions 205 Luck Versus Innovation Champions 206 Characteristics of Champions 208 Testing Luck 210 Champions Versus Teams 212 Champions at the Top Versus the Bottom 214 Distributed Champions: Google's "Young Turks" Program 216 Serial Champion: Roger Newton 218 Championing Mass Market of the Future: Tata Nano 222 Championing a Music Revolution: Apple iPod 227 Mobilizing an Organization for Innovation: Sony Walkman 231 Steps in Empowering Champions 235 Conclusion 236 8 Culture Versus Alternate Theories: Arguments and Evidence 237 Micro-Theories 238 Macro-Theories 250 Conclusion 260 Notes 263 Bibliography 289 Acknowledgments 307 The Author 309 Index 311
Copyright Date
2013
Lccn
2012-033736
Dewey Decimal
658.4/063
Intended Audience
Trade
Series
JB Warren Bennis Ser.
Dewey Edition
23
Illustrated
Yes
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