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Foundations of Marketing (Palgrave Foundation... by Groucutt, Jonathan Paperback

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Title
Foundations of Marketing (Palgrave Foundations Series)
Book Title
Foundations of Marketing (Palgrave Foundations Series)
ISBN
1403903271
EAN
9781403903273
Binding
Paperback / softback
Date of Publication
20051014
Release Title
Foundations of Marketing (Palgrave Foundations Series)
Artist
Groucutt, Jonathan
Brand
N/A
Colour
N/A
Publication Year
2005
Type
Textbook
Format
Paperback
Language
English
Publication Name
Foundations of Marketing
Item Height
246mm
Author
Jonathan Groucutt
Publisher
Palgrave USA
Item Width
189mm
Subject
Marketing, Business
Number of Pages
432 Pages

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Product Information

This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succinct style that makes it accessible to non-marketers and business people alike. Theories are brought to life through the use of contemporary real-world examples, including the impact of SARS, terrorism and extreme weather on marketing operations. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/foundations/groucutt/index.asp

Product Identifiers

Publisher
Palgrave USA
ISBN-13
9781403903273
eBay Product ID (ePID)
91462268

Product Key Features

Author
Jonathan Groucutt
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2005
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Height
246mm
Item Width
189mm

Additional Product Features

Title_Author
Jonathan Groucutt
Series Title
Palgrave Foundations Series
Country/Region of Manufacture
United States

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增值稅識別編號：
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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