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Strategic Design: Applying Design Thinking to I, Nixon..
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- PublishedOn
- 2015-12-03
- Title
- Strategic Design: Applying Design Thinking to Innovation in Prod
- ISBN
- 9781628924701
- EAN
- 9781628924701
- Subject Area
- Design, Self-Help, Business & Economics
- Publication Name
- Strategic Design Thinking : Innovation in Products, Services, Experiences and Beyond
- Publisher
- Bloomsbury Academic & Professional
- Item Length
- 10.1 in
- Subject
- Personal Success, General, Creativity, Organizational Development
- Publication Year
- 2015
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 17.6 Oz
- Item Width
- 7.4 in
- Number of Pages
- 256 Pages
關於產品
Product Information
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1628924705
ISBN-13
9781628924701
eBay Product ID (ePID)
201688170
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Strategic Design Thinking : Innovation in Products, Services, Experiences and Beyond
Publication Year
2015
Subject
Personal Success, General, Creativity, Organizational Development
Type
Textbook
Subject Area
Design, Self-Help, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
17.6 Oz
Item Length
10.1 in
Item Width
7.4 in
Additional Product Features
LCCN
2015-019185
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.4094
Lc Classification Number
Hd53.S757 2015
Table of Content
Preface Part I: The Why Chapter 1: Theoretical Context by Alison Rieple Chapter 2: Relating Semiotics, Hyperreality, and Meaning to Design by Joseph Hancock Chapter 3: Manifestations of Design by Valerie Jacobs and Michael Wintrob Part II: The How Chapter 4: Framing the Problem by Steve Wilcox Chapter 5: Tools for Strategic Design by Cindy Tripp Chapter 6: Models & Frameworks: The Impact of Strategic Design on How Organizations Innovate by Michelle Miller Part III: The What Chapter 7: Transition Design: System Shifting by Sarah B. Brooks Chapter 8: Service Design in Action by Natalie Nixon Chapter 9: Value Creation in Business through Design Thinking by Manoj Fenelon Conclusion: The Future of Work Bibliography Index
Copyright Date
2015
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