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Breakthrough Food Product Innovation Through Emotions Research by Lundahl New.=
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- PublishedOn
- 2011-12-23
- ISBN
- 9780123877123
- EAN
- 9780123877123
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Subject Area
- Technology & Engineering, Education
- Publication Name
- Breakthrough Food Product Innovation Through Emotions Research
- Item Length
- 9 in
- Publisher
- Elsevier Science & Technology
- Item Width
- 6 in
- Subject
- Food Science, Finance, Higher
- Number of Pages
- 256 Pages
關於產品
Product Information
More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-10
0123877121
ISBN-13
9780123877123
eBay Product ID (ePID)
109566661
Product Key Features
Publication Name
Breakthrough Food Product Innovation Through Emotions Research
Format
Hardcover
Language
English
Subject
Food Science, Finance, Higher
Publication Year
2011
Type
Textbook
Subject Area
Technology & Engineering, Education
Number of Pages
256 Pages
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
LCCN
2011-276675
Intended Audience
Scholarly & Professional
Lc Classification Number
Hd9000.5.L79 2012
Reviews
"The book has several strong points. First, readers will enjoy the incorporation of industry examples...Second, helpful reader guides are included throughout the book, such as summaries of key points at the end of each chapter, tables and other visuals, and a summary of principles of behavior-driven innovations in the appendix...Third, the book stimulates readers to question the innovative thinking that guides much decision-making in industry, assisting them to come to the realization that innovation is a continual growth process." --PsycCRITIQUES, July 17, 2013 "An Oregon-based market researcher specializing in innovative food products, Lundahl explains how companies can use behavioral psychology and emerging emotions research to help devise and sell food products that people would otherwise not buy. He discusses change in the food industry, innovation; the innovation team; the science of emotions; emotions research; strategy development; discovery, define, design, and development; and the innovative company. Academic Pres is an imprint of Elsevier."-- Reference and Research Book News, October 2012, "The book has several strong points. First, readers will enjoy the incorporation of industry examples.Second, helpful reader guides are included throughout the book, such as summaries of key points at the end of each chapter, tables and other visuals, and a summary of principles of behavior-driven innovations in the appendix.Third, the book stimulates readers to question the innovative thinking that guides much decision-making in industry, assisting them to come to the realization that innovation is a continual growth process." --PsycCRITIQUES, July 17, 2013 "An Oregon-based market researcher specializing in innovative food products, Lundahl explains how companies can use behavioral psychology and emerging emotions research to help devise and sell food products that people would otherwise not buy. He discusses change in the food industry, innovation; the innovation team; the science of emotions; emotions research; strategy development; discovery, define, design, and development; and the innovative company. Academic Pres is an imprint of Elsevier."-- Reference and Research Book News, October 2012, "An Oregon-based market researcher specializing in innovative food products, Lundahl explains how companies can use behavioral psychology and emerging emotions research to help devise and sell food products that people would otherwise not buy. He discusses change in the food industry, innovation; the innovation team; the science of emotions; emotions research; strategy development; discovery, define, design, and development; and the innovative company. Academic Pres is an imprint of Elsevier."-- Reference and Research Book News, October 2012
Table of Content
Introduction - Current Problems in the Consumer Packaged Goods industry 1 - Innovation 2 - Introduction to Behavior in Innovation 3 - Behavioral Frameworks 4 - Developing Your Innovation Strategy 5 - Behavioral-Driven Discovery 6 - Conceptual Design for Scoping 7 - Product Design 8 - Rapid Iterative Building 9 - The Future is Now!
Copyright Date
2012
Dewey Decimal
338.4/76413
Dewey Edition
23
Illustrated
Yes
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增值稅識別編號：
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