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Guerrilla Marketing for Coaches: Six Steps to B, Levinson, Neitlich.+
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- ISBN
- 9781614481560
- EAN
- 9781614481560
- Book Title
- Guerrilla Marketing for Coaches : Six Steps to Building Your Million-Dollar Coaching Practice
- Item Length
- 9 in
- Publisher
- Morgan James Publishing
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Mentoring & Coaching
- Item Width
- 6 in
- Item Weight
- 13.8 Oz
- Number of Pages
- 262 Pages
關於產品
Product Information
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: * The top ways to attract clients and fill your practice--without spending much, if any, money. * The proven conversations to close deals and get hired. * How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.
Product Identifiers
Publisher
Morgan James Publishing
ISBN-10
1614481563
ISBN-13
9781614481560
eBay Product ID (ePID)
113235490
Product Key Features
Book Title
Guerrilla Marketing for Coaches : Six Steps to Building Your Million-Dollar Coaching Practice
Format
Trade Paperback
Language
English
Topic
Marketing / General, Mentoring & Coaching
Publication Year
2012
Genre
Business & Economics
Number of Pages
262 Pages
Dimensions
Item Length
9 in
Item Height
0.6 in
Item Width
6 in
Item Weight
13.8 Oz
Additional Product Features
Reviews
"Jay Conrad Levinson and Andrew Neitlich bring to the professional industry creative, powerful, and brilliant insights that if followed will result in a million dollar practice." --Jim Reilly, Keys to the Business "Guerilla Marketing for Coaches" is more than a marketing blueprint, it's a six step Business Building Bible for Coaches -- buy it, read it, do it and you will maximize results for your clients, colleagues and your career!" --Bill Lang, Creator of the "Scores on the Board--Skill Building System" and Principal, The Human Performance Company
Table of Content
Table of Contents: Step I: Lay a Solid Strategic Foundation Chapter One: The opportunity is greatest when you think of yourself as more than a coach Chapter Two: The three requirements for ongoing success as a coach Chapter Three: Choose a profitable target market Chapter Four: Understand the needs in your market Chapter Five: Develop robust coaching solutions for your market Chapter Six: Develop your compelling marketing message and brand Step II: Use Low-Cost, High-Impact Tactics to Get Clients Chapter Seven: Set up your testing laboratory Chapter Eight: The most powerful tactic in your arsenal--conversations to get referrals Chapter Nine: Alliances to bring you a stream of business Chapter Ten: Achieve expert status through information and by educating your market Chapter Eleven: Internet marketing tactics Chapter Twelve: Leadership to build your credibility Chapter Thirteen: Creative strategies to reach top decision makers and VIPs Chapter Fourteen: SPECIAL REPORT--GET THAT FIRST CLIENT Step III: Close Engagements Chapter Fifteen: Overcome low-pricing self-esteem Chapter Sixteen: Ask questions that engage and assess fit Chapter Seventeen: Handle concerns and objections with finesse and grace Chapter Eighteen: Strategies to close the deal Chapter Nineteen: How to write a powerful proposal--and when not to Step IV: Keep Clients for Life, or at Least for a Long, Long Time Chapter Twenty: The value of your first client, and every client that follows Chapter Twenty-One: Deliver value and create raving fans Chapter Twenty-Two: From foothold to a major presence Step V: Build a Firm to Enjoy Lasting Wealth Chapter Twenty-Three: The firm-builder mindset Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth Chapter Twenty-Five: Twelve steps to a successful book Chapter Twenty-Six: Information products to get up to 100 times the price of a book Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles Chapter Twenty-Eight: Certify others and/or license your content Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts Chapter Thirty: Develop tools for clients and for other coaches Chapter Thirty-One: Create a center of excellence or an institute Step VI: Create Your Million-Dollar Business Plan Chapter Thirty-Two: Your million-dollar business model Chapter Thirty-Three: Your action plan
Target Audience
Trade
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