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第 1/1 張圖片
Real Luxury: How Luxury Brands Can Create Value for the Long Ter
US $13.78
大約HK$ 107.41
狀況：
很好
曾被閱讀過的書籍，但狀況良好。封面不存在明顯損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。
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免費 USPS Media MailTM.
所在地：MD, 美國
送達日期：
估計於 9月27日, 五至 10月2日, 三之間送達 運送地點 43230
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- Title
- Real Luxury: How Luxury Brands Can Create Value for the Long Ter
- ISBN
- 9781137395566
- Subject Area
- Référence, Business & Economics
- Publication Name
- Real Luxury : How Luxury Brands Can Create Value for the Long Term
- Publisher
- Palgrave Macmillan The Limited
- Item Length
- 8.5 in
- Subject
- Consumer Guides, Marketing / General, Investments & Securities / Commodities / General, Industries / General, General, Management
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- VIII, 228 Pages
關於產品
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
1137395567
ISBN-13
9781137395566
eBay Product ID (ePID)
201711790
Product Key Features
Number of Pages
VIII, 228 Pages
Publication Name
Real Luxury : How Luxury Brands Can Create Value for the Long Term
Language
English
Publication Year
2014
Subject
Consumer Guides, Marketing / General, Investments & Securities / Commodities / General, Industries / General, General, Management
Type
Textbook
Subject Area
Référence, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
16 Oz
Item Length
8.5 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Reviews
"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students." - Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com 'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.' - Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
338.47
Table Of Content
Introduction 1. A Dilemma Across Time and Culture 2. The Strengths and Weaknesses of Luxury 3. The Environment for Luxury 4. Luxury and the Search for Meaning 5. Towards a Socially Valuable Business 6. Creating a Culture of Shared Value 7. Adapting the Business Model 8. The Outlook for Luxury
Synopsis
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry., Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry., Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands.
LC Classification Number
HF5410-5417.5
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增值稅識別編號：
- GB 724498118
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賣家信用評價 （520,864）
- l***w (14)- 買家留下的信用評價。過去 1 個月購買已獲認證Shipping was a bit slow but I think this was coming from England! Item is nice but we were looking for large print - it was listed as such but it was not. Thanks!
- n***3 (68)- 買家留下的信用評價。過去 1 個月購買已獲認證Great! Quick and in good condition