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Nike Culture: The Sign of the Swoosh (... by Stephen Papson Paperback / softback
FREE US DELIVERY | ISBN: 0761961496 | Quality Books
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物品細節
- 物品狀況
- ISBN
- 0761961496
- EAN
- 9780761961499
- Release Title
- Nike Culture: The Sign of the Swoosh (Cultural Icons series)
- Artist
- Stephen Papson
- Brand
- N/A
- Colour
- N/A
- Book Title
- Nike Culture: The Sign of the Swoosh (Cultural Icons series)
- Subject Area
- Business & Economics, Sports & Recreation, Social Science
- Publication Name
- Nike Culture : the Sign of the Swoosh
- Item Length
- 9.5 in
- Publisher
- SAGE Publications, The Limited
- Subject
- Business Aspects, Sociology / General, General, Advertising & Promotion
- Series
- Cultural Icons Ser.
- Publication Year
- 1999
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Width
- 8 in
- Item Weight
- 18 Oz
- Number of Pages
- 208 Pages
關於產品
Product Information
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nikes advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
0761961496
ISBN-13
9780761961499
eBay Product ID (ePID)
1880992
Product Key Features
Publication Name
Nike Culture : the Sign of the Swoosh
Format
Trade Paperback
Language
English
Subject
Business Aspects, Sociology / General, General, Advertising & Promotion
Series
Cultural Icons Ser.
Publication Year
1999
Type
Textbook
Subject Area
Business & Economics, Sports & Recreation, Social Science
Number of Pages
208 Pages
Dimensions
Item Length
9.5 in
Item Height
0.5 in
Item Width
8 in
Item Weight
18 Oz
Additional Product Features
LCCN
98-061739
Intended Audience
College Audience
Lc Classification Number
Hf5805.G65 1998
Reviews
In 'Nike Culture,' part of the Sage 'Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of 'the swoosh' as the constant--that which can be printed down of Nike's complex and transforming advertising approach., 'This book is likely to be useful for a range of undergraduate courses, particularly related to sport or the media. It holds the promise of illustrating some key aspects of social and cultural theory in a familiar, even infamous, context: Nike' - Sport, Education and Society, "In ‘Nike Culture,’ part of the Sage ‘Core Cultural Icons’ series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book ‘Nike Culture’ is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike’s intertextuality. This book’s drive, its strength, comes from the identification of ‘the swoosh’ as the constant—that which can be printed down of Nike’s complex and transforming advertising approach." , "In 'Nike Culture,' part of the Sage 'Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of 'the swoosh' as the constant-that which can be printed down of Nike's complex and transforming advertising approach." , The book is likely to stimulate a wide range of classroom discussions about the impact, both positive and negative, of advertising in our society., "In e~Nike Culture,e(tm) part of the Sage e~Core Cultural Iconse(tm) series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book e~Nike Culturee(tm) is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nikee(tm)s intertextuality. This booke(tm)s drive, its strength, comes from the identification of e~the swooshe(tm) as the constante"that which can be printed down of Nikee(tm)s complex and transforming advertising approach.", "In Nike Culture, " part of the Sage Core Cultural Icons " series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book Nike Culture " is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike "s intertextuality. This book "s drive, its strength, comes from the identification of the swoosh " as the constant-that which can be printed down of Nike "s complex and transforming advertising approach.", "In 'Nike Culture,' part of the Sage 'Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of 'the swoosh' as the constant--that which can be printed down of Nike's complex and transforming advertising approach." , "In 'e~Nike Culture,'e(tm) part of the Sage 'e~Core Cultural Icons'e(tm) series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'e~Nike Culture'e(tm) is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike'e(tm)s intertextuality. This book'e(tm)s drive, its strength, comes from the identification of 'e~the swoosh'e(tm) as the constant'e"that which can be printed down of Nike'e(tm)s complex and transforming advertising approach." , "In '¬~Nike Culture,' part of the Sage '¬~Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book '¬~Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of '¬~the swoosh' as the constant'¬"that which can be printed down of Nike's complex and transforming advertising approach." , "The book is likely to stimulate a wide range of classroom discussions about the impact, both positive and negative, of advertising in our society."
Table of Content
Suddenly the Swoosh Is EverywhereJust Metacommunicate It Nike and the Construction of a Celebrity DemocracyReflexivity and IrreverenceAlienation, Hope and Transcendence Determinism or Determination?Transcending Difference? Representing Women in Nikes WorldThere Are Many Paths to Heaven"Just Do It," but Not on "My Planet"
Copyright Date
1999
Dewey Decimal
659.1/96887/0973
Dewey Edition
21
Illustrated
Yes
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增值稅識別編號：
- GB 922696893
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物品所在地：
Florida, 美國
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不丹, 中國, 中國台灣, 中國澳門, 中國香港, 中非共和國, 丹麥, 乍德, 也門, 亞塞拜疆共和國, 亞美尼亞, 以色列, 伯利茲, 佛得角群島, 保加利亞, 克羅地亞共和國, 全球, 冰島, 列支敦士登, 利比利亞, 剛果共和國, 剛果民主共和國, 加拿大, 加納, 加蓬共和國, 匈牙利, 南非, 南韓, 博茨瓦納, 卡塔爾, 印尼, 印度, 危地馬拉, 厄瓜多爾, 厄立特里亞, 吉布提, 吉爾吉斯, 哈薩克, 哥倫比亞, 哥斯達黎加, 喀麥隆, 土庫斯安德凱科斯群島, 土庫曼, 土耳其, 圭亞那, 坦桑尼亞, 埃及, 埃塞俄比亞, 基里巴斯, 塔吉克, 塞內加爾, 塞拉利昂, 塞浦路斯, 塞爾維亞, 塞舌爾, 墨西哥, 多哥, 多明尼加共和國, 奧地利, 孟加拉, 安哥拉, 安圭拉島, 安提瓜和巴布達, 安道爾, 寮國, 尼加拉瓜, 尼日利亞, 尼日爾, 尼泊爾, 巴哈馬, 巴基斯坦, 巴布亞新畿內亞, 巴拉圭, 巴拿馬, 巴林, 巴西, 布基納法索, 布隆迪, 希臘, 幾內亞, 幾內亞比索, 德國, 意大利, 愛沙尼亞, 愛爾蘭, 所羅門群島, 拉脫維亞, 挪威, 捷克共和國, 摩洛哥, 摩爾多瓦, 摩納哥, 斐濟, 斯威士蘭, 斯洛伐克, 斯洛文尼亞, 斯瓦爾巴群島和揚馬延島, 斯里蘭卡, 新加坡, 日本, 智利, 柬埔寨, 格陵蘭, 格雷納達, 格魯吉亞, 梵蒂岡, 比利時, 毛里求斯, 汶萊, 沙特阿拉伯, 法國, 波斯尼亞和黑塞哥維那, 波蘭, 泰國, 津巴布韋, 洪都拉斯, 海地, 湯加, 澳洲, 烏干達, 烏拉圭, 烏茲別克, 牙買加, 特里尼達和多巴哥, 玻利維亞, 瑙魯, 瑞典, 瑞士, 瓦利斯和富圖納群島, 瓦努阿圖, 甘比亞, 白俄羅斯, 百慕達群島, 盧旺達, 盧森堡, 直布羅陀, 科威特, 科特迪瓦（象牙海岸）, 秘魯, 突尼斯, 立陶宛, 約旦, 納米比亞, 紐西蘭, 羅馬尼亞, 聖基茨-尼維斯, 聖文森和格瑞那丁, 聖盧西亞, 聖馬力諾, 肯亞, 芬蘭, 英國, 茅利塔尼亞, 荷蘭, 莫桑比克, 菲律賓, 萊索托, 葡萄牙, 蒙古, 蒙特色拉特島, 薩爾瓦多, 蘇里南, 西班牙, 西薩摩亞, 貝寧, 贊比亞, 赤道幾內亞, 越南, 開曼群島, 阿富汗, 阿拉伯聯合酋長國, 阿曼, 阿根廷, 阿爾及利亞, 阿爾巴尼亞, 阿魯巴, 馬來西亞, 馬其頓, 馬拉維, 馬爾代夫, 馬耳他, 馬達加斯加, 馬里, 黎巴嫩, 黑山
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Very beautiful book, at a very good price. Thanks. A lot of wonderful works of art throughout this book.
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Excellent seller! Fast shipping. Great CD!
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Thanks