回到首頁
|刊登類別：
|
加入追蹤清單

第 1/1 張圖片

Marketing for Leisure and Tourism By Michael Morgan - 第 1/1 張圖片
有類似物品要出售？
自己賣

Marketing for Leisure and Tourism By Michael Morgan

狀況：
很好
庫存 2 件
價格：
US $59.33
大約HK$ 463.55
運費：
免費 經濟運送方式. 查看詳情— 運送
所在地：NY, 美國
送達日期：
估計於 5月18日, 六至 5月25日, 六之間送達 運送地點 43230
估計送達日期 — 會在新視窗或分頁中開啟考慮到賣家的處理時間、寄出地郵遞區碼、目的地郵遞區碼、接收包裹時間，並取決於所選的運送方式以及收到全部款項全部款項 — 會在新視窗或分頁中開啟的時間。送達時間會因時而異，尤其是節日。
退貨：
30 日退貨. 由買家支付退貨運費. 查看詳情- 更多退貨相關資訊
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）

安心購物

高度評價賣家
值得信賴的賣家，發貨快，輕鬆退貨。 
進一步了解- 超高度評價 — 會在新視窗或分頁中開啟

賣家資料

註冊為商業賣家
檢舉物品 — 會在新視窗或分頁中開啟
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：394939284539
上次更新時間： 2024-03-24 22:13:14查看所有版本查看所有版本

物品細節

物品狀況
很好: ...
Title
Marketing for Leisure and Tourism
ISBN
9780131509887
Book Title
Marketing for Leisure and Tourism
Item Length
9.2in
Publisher
Prentice Hall PTR
Publication Year
1996
Format
Trade Paperback
Language
English
Item Height
0.8in
Author
Michael Morgan
Genre
Business & Economics, Social Science
Topic
Marketing / General, Industries / Hospitality, Travel & Tourism, General
Item Width
6.8in
Item Weight
19.8 Oz
Number of Pages
344 Pages

關於產品

Product Information

This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131509888
ISBN-13
9780131509887
eBay Product ID (ePID)
49538

Product Key Features

Book Title
Marketing for Leisure and Tourism
Author
Michael Morgan
Format
Trade Paperback
Language
English
Topic
Marketing / General, Industries / Hospitality, Travel & Tourism, General
Publication Year
1996
Genre
Business & Economics, Social Science
Number of Pages
344 Pages

Dimensions

Item Length
9.2in
Item Height
0.8in
Item Width
6.8in
Item Weight
19.8 Oz

Additional Product Features

Lc Classification Number
Gv188.M67 1996
Table of Content
I. WHAT IS LEISURE MARKETING? 1. What is Leisure? 2. What is Marketing? 3. Marketing Orientation 4. Marketing Planning II. UNDERSTANDING LEISURE MARKETS 5. Marketing Research 6. The External Influences 7. Consumer Behaviour 8. Segmentation 9. Competitve Strategy III. THE LEISURE MARKETING MIX 10. The Leisure Product 11. Designing and Delivering Service Quality 12. Pricing Strategy and Tactics 13. Place - Getting the Product to the Market, or Vice-Versa IV. THE PROMOTIONAL MIX IN LEISURE 14. Communications Objectives 15. Advertising Direct Marketing 16. Sales Promotion PR 17. Print 18. Co-Operative Marketing 19. Sales Promotion PR Print 20. Co-Operative Marketing V. IMPLEMENTING THE MARKET CONCEPT IN LEISURE 21. Marketing the Leisure Organisations Bibliography
Copyright Date
1996
Lccn
95-054000
Dewey Decimal
338.4/791
Dewey Edition
21
Illustrated
Yes

賣家提供的物品說明

商業賣家資料

增值稅識別編號：
  • GB 724498118
Awesomebooksusa

Awesomebooksusa

98% 正面信用評價
已賣出 122.51 萬 件物品
瀏覽商店聯絡

詳盡賣家評級

過去 12 個月的平均評級

說明準確
4.8
運費合理
5.0
運送速度
4.9
溝通
4.9

此商店的熱門類別

查看全部類別
Used Books其他

賣家信用評價 （512,379）

s***n- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Book arrived here, but did not fit the listing description. Refunded through Ebay.
Self-Sufficiency: The Science and Art of Producing and Preservin（#315267731412）
r***e (97)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Very nice in great condition. Thanks.
In A Nutshell--Healing Herbs: Cranberry By Jill Rosemary Davies（#392557728707）
2***o (5750)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Thank you!
Murder On Christmas Eve: Classic Mysteries for the Festive Season By G K Cheste（#333150292113）
查看所有信用評價