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The 200-MPH Billboard NASCAR book
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US $5.00
大約HK$ 39.03
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eBay 物品編號:395031049735
物品細節
- 物品狀況
- Type
- History
- Signed
- No
- Book Series
- N/A
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults, Young Adults
- Country/Region of Manufacture
- United States
- Edition
- N/A
- ISBN
- 9780760328125
- Book Title
- 200-mph Billboard : the inside Story of How Big Money Changed Nascar
- Publisher
- Quarto Publishing Group USA
- Item Length
- 9 in
- Publication Year
- 2007
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Features
- Revised
- Genre
- Sports & Recreation
- Topic
- Motor Sports
- Item Weight
- 21 Oz
- Item Width
- 6 in
- Number of Pages
- 320 Pages
關於產品
Product Identifiers
Publisher
Quarto Publishing Group USA
ISBN-10
0760328129
ISBN-13
9780760328125
eBay Product ID (ePID)
59110257
Product Key Features
Book Title
200-mph Billboard : the inside Story of How Big Money Changed Nascar
Number of Pages
320 Pages
Language
English
Topic
Motor Sports
Publication Year
2007
Features
Revised
Genre
Sports & Recreation
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
21 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-007650
Dewey Edition
22
Reviews
SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing." Area Auto Racing News , Oct. 23, 2007 "The book is an interesting and fast read.", SpeedTVBooks.com, August 2007 Book Review by Gregg Leary “A thought-provoking read that documents a largely untold side of NASCAR racing.� Area Auto Racing News , Oct. 23, 2007 “The book is an interesting and fast read.�, National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down ... Both of these books belong in every serious fan's library.", SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing." Area Auto Racing News, Oct. 23, 2007 "The book is an interesting and fast read.", Publishers Weekly,June 4, 2007 "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.", NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book … Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't … This offering from Motorbooks is exhaustively researched … Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper … This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." Gayot.com, NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book ... Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't ... This offering from Motorbooks is exhaustively researched ... Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper ... This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." -Gayot.com, National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 “Let me recommend the ideal holiday gift for a racing fan: Mark Yost’s engaging book, ‘The 200 MPH Billboard,’ subtitled ‘The Inside Story of How Big Money Changed NASCAR.’ It is an intriguing story, hard to put down & Both of these books belong in every serious fan’s library.�, SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing." Area Auto Racing News , Oct. 23, 2007 "The book is an interesting and fast read.", National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down … Both of these books belong in every serious fan's library.", National Speed Sport News,December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down … Both of these books belong in every serious fan's library.", NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book ... Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't ... This offering from Motorbooks is exhaustively researched ... Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper ... This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." -Gayot.com, NASCAR.com, Sept. 25, 2007 “If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost’s new book & Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn’t & This offering from Motorbooks is exhaustively researched & Yost’s writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper & This book gets a strong buy from this writer.� Publishers Weekly “Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.� “NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors.� –Gayot.com
Dewey Decimal
796.72
Table Of Content
ContentsAcknowledgments Foreword Introduction Fifty Years of Racing at Daytona One A Good Old Boy Goes Courting How NASCAR Wooed CorporateAmerica Two The Suite Life Inside NASCAR Corporate Hospitality Three Betting the Farm The Early Days of NASCAR Four From Rags to Riches Junior Johnson Turns Tobacco into Gold pt; mso-bidi-font-size: 12.0pt" Five The Sponsorship Shepherds Four Hundred Cases of Coffee and a Side of Viggy Six Mama, I'm Gon' Be on the TV The Small Screen Revolution Seven When NASCAR Comes to Town How Much Is That Track in theMidwest?
Edition Description
Revised edition
Synopsis
Demystifies the economics and politics behind NASCAR sponsorship--and shows how corporate deals have transformed NASCAR itself., What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard...A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business...From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans., What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard . A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal , Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans.
LC Classification Number
GV1029.9.S74Y66 2007
ebay_catalog_id
4
Copyright Date
2007
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賣家必須承擔此刊登物品的所有責任。
eBay 物品編號:395031049735
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Glen Rock, New Jersey, 美國
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US $4.87(大約 HK$ 38.01) | 美國 | 經濟運送方式 (USPS Media MailTM) | 估計於 6月27日, 四至 6月29日, 六之間送達 運送地點 43230 |
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