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The 200-MPH Billboard NASCAR book

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良好
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所在地:Glen Rock, New Jersey, 美國
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eBay 物品編號:395031049735

物品細節

物品狀況
良好: ...
Type
History
Signed
No
Book Series
N/A
Narrative Type
Nonfiction
Original Language
English
Intended Audience
Adults, Young Adults
Country/Region of Manufacture
United States
Edition
N/A
ISBN
9780760328125
Book Title
200-mph Billboard : the inside Story of How Big Money Changed Nascar
Publisher
Quarto Publishing Group USA
Item Length
9 in
Publication Year
2007
Format
Hardcover
Language
English
Item Height
1.2 in
Author
Mark Yost
Features
Revised
Genre
Sports & Recreation
Topic
Motor Sports
Item Weight
21 Oz
Item Width
6 in
Number of Pages
320 Pages

關於產品

Product Identifiers

Publisher
Quarto Publishing Group USA
ISBN-10
0760328129
ISBN-13
9780760328125
eBay Product ID (ePID)
59110257

Product Key Features

Book Title
200-mph Billboard : the inside Story of How Big Money Changed Nascar
Number of Pages
320 Pages
Language
English
Topic
Motor Sports
Publication Year
2007
Features
Revised
Genre
Sports & Recreation
Author
Mark Yost
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
21 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2007-007650
Dewey Edition
22
Reviews
SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing." Area Auto Racing News , Oct. 23, 2007 "The book is an interesting and fast read.", SpeedTVBooks.com, August 2007 Book Review by Gregg Leary “A thought-provoking read that documents a largely untold side of NASCAR racing.â€� Area Auto Racing News , Oct. 23, 2007 “The book is an interesting and fast read.â€�, National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down ... Both of these books belong in every serious fan's library.", SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing."                                                       Area Auto Racing News, Oct. 23, 2007 "The book is an interesting and fast read.", Publishers Weekly,June 4, 2007  "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.", NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book … Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't … This offering from Motorbooks is exhaustively researched … Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper … This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." Gayot.com, NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book ... Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't ... This offering from Motorbooks is exhaustively researched ... Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper ... This book gets a strong buy from this writer."                                                                                                                                                  Publishers Weekly  "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." -Gayot.com, National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 “Let me recommend the ideal holiday gift for a racing fan: Mark Yost’s engaging book, ‘The 200 MPH Billboard,’ subtitled ‘The Inside Story of How Big Money Changed NASCAR.’ It is an intriguing story, hard to put down & Both of these books belong in every serious fan’s library.â€�, SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing."                                                       Area Auto Racing News , Oct. 23, 2007 "The book is an interesting and fast read.", National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down … Both of these books belong in every serious fan's library.", National Speed Sport News,December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down … Both of these books belong in every serious fan's library.", NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book ... Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't ... This offering from Motorbooks is exhaustively researched ... Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper ... This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." -Gayot.com, NASCAR.com, Sept. 25, 2007 “If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost’s new book & Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn’t & This offering from Motorbooks is exhaustively researched & Yost’s writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper & This book gets a strong buy from this writer.â€� Publishers Weekly “Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.â€� “NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors.â€� –Gayot.com
Dewey Decimal
796.72
Table Of Content
ContentsAcknowledgments   Foreword                  Introduction          Fifty Years of Racing at Daytona   One                         A Good Old Boy Goes Courting                                 How NASCAR Wooed CorporateAmerica   Two                        The Suite Life                                 Inside NASCAR Corporate Hospitality                                                                                                                         Three                      Betting the Farm                                 The Early Days of NASCAR   Four                        From Rags to Riches                                 Junior Johnson Turns Tobacco into Gold pt; mso-bidi-font-size: 12.0pt"  Five                        The Sponsorship Shepherds                                 Four Hundred Cases of Coffee and a Side of Viggy                                 Six                           Mama, I'm Gon' Be on the TV                                 The Small Screen Revolution   Seven                     When NASCAR Comes to Town                 How Much Is That Track in theMidwest?
Edition Description
Revised edition
Synopsis
Demystifies the economics and politics behind NASCAR sponsorship--and shows how corporate deals have transformed NASCAR itself., What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard...A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business...From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans., What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard . A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal , Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans.
LC Classification Number
GV1029.9.S74Y66 2007
ebay_catalog_id
4
Copyright Date
2007

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