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The Wide Lens: A New Strategy for Innovation
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物品細節
- 物品狀況
- ISBN
- 9781591844600
- Book Title
- Wide Lens : a New Strategy for Innovation
- Item Length
- 9.2 in
- Publisher
- Penguin Publishing Group
- Publication Year
- 2012
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- General, Strategic Planning
- Item Width
- 6.2 in
- Item Weight
- 16.8 Oz
- Number of Pages
- 288 Pages
關於產品
Product Information
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.In "The Wide Lens," innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, "The Wide Lens" offers a powerful new set of frameworks and tools that will multiply your odds of innovation success."The Wide Lens" will change the way you see, the way you think - and the way you win.
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591844606
ISBN-13
9781591844600
eBay Product ID (ePID)
127376586
Product Key Features
Book Title
Wide Lens : a New Strategy for Innovation
Format
Hardcover
Language
English
Topic
General, Strategic Planning
Publication Year
2012
Genre
Technology & Engineering, Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
9.2 in
Item Height
1 in
Item Width
6.2 in
Item Weight
16.8 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hd45.A46 2012
Grade from
Twelfth Grade
Reviews
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours." --Geoffrey Moore, author of Crossing the Chasm and Escape Velocity, " The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration." -John Donahoe, President and CEO, eBay, former CEO, Bain & Company, ''What is the big picture?'' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere., "Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective." -Kevin Sharer, Chairman and CEO, Amgen, " The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration." --John Donahoe, President and CEO, eBay, former CEO, Bain & Company, "As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours." -Geoffrey Moore, author of Crossing the Chasm and Escape Velocity, "The Wide Lens opens the readers' eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in the way of the success of many innovative products and services....Don't miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens." --Jack Covert Selects, 800ceoread, "What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere." --Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition, The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today''s interdependent world. This is highly useful reading for anyone whose success depends on collaboration., "Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution." -Jim Collins, author of Good to Great and co-author of Great by Choice, "Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective." --Kevin Sharer, Chairman and CEO, Amgen, " The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster." -- Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation, "This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure." --Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma, This is a path-breaking perspective on innovation. Adner''s tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure., Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner''s core insight is profound, that an innovation''s success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution., "Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution." -Jim Collins, author Good to Great , co-author Great by Choice "This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure." -Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma " The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration." -John Donahoe, President and CEO, eBay, former CEO, Bain & Company " The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster." -Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation "Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective." -Kevin Sharer, Chairman and CEO, Amgen "'What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere." -Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition "As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours." -Geoffrey Moore, author of Crossing the Chasm , and Escape Velocity, Engaging, insightful, and immensely practical. Success in today''s economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner''s innovative tools and insights will make your strategy more robust and your organization more effective., "This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure." -Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma, "What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere." --Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition, "What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere." -Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition, The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today''s big challenge. The Wide Lens will help big and small companies grow faster., "A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by." --Publishers Weekly, "A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by." -Publishers Weekly, " The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster." - Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation, "Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution." --Jim Collins, author of Good to Great and co-author of Great by Choice
Copyright Date
2012
Lccn
2011-041760
Dewey Decimal
658.5/75
Dewey Edition
23
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