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Content Advantage (Clout 2.0), The: The Science of Succeeding at Digital Busines
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- ISBN-13
- 9780135159323
- Book Title
- Content Advantage (Clout 2.0), The
- ISBN
- 9780135159323
- Publication Name
- Content Advantage (Clout 2. 0) : The Science of Succeeding at Digital Business Through Effective Content
- Item Length
- 8.9in
- Publisher
- Pearson Education
- Series
- Voices That Matter Ser.
- Publication Year
- 2018
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Item Width
- 6.9in
- Item Weight
- 12 Oz
- Number of Pages
- 256 Pages
關於產品
Product Information
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function--from marketing to sales and from support to recruiting--demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135159326
ISBN-13
9780135159323
eBay Product ID (ePID)
240496523
Product Key Features
Publication Name
Content Advantage (Clout 2. 0) : The Science of Succeeding at Digital Business Through Effective Content
Format
Trade Paperback
Language
English
Series
Voices That Matter Ser.
Publication Year
2018
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Length
8.9in
Item Height
0.6in
Item Width
6.9in
Item Weight
12 Oz
Additional Product Features
Lc Classification Number
Tk5105.888.J649 2019
Edition Number
2
Table of Content
Part I: PROBLEM: A NEW CROSSROADS 1. Digital Keeps Diverting the Road to Success 2. Do Content Well or Die Part II: PLAN: CONSTRUCT CONTENT STRATEGY AND TACTICS 3. Develop a Content Vision 4. Analyze Your Content, Customers, and Context 5. Play to Win Part III: PERSUASION: OFFER EFFECTIVE AND INFLUENTIAL CONTENT 6. Make Your Content Effective 7. Make Your Content Influential Part IV: PRUDENCE: DEVELOP CONTENT INTELLIGENCE 8. Set Up a Content Intelligence System 9. Secrets to Using Content Intelligence Part V: POWER TO SCALE: MATURE CONTENT OPERATIONS 10. A Model of Content Operations Maturity 11. Leap to the Next Level of Content Operations Part VI: PRESCIENCE: THE CONTENT FUTURE 12. Robots, Relationships, and Responsibility Appendix A: More Influential Content Principles Appendix B: Insights from Content Geniuses Appendix C: Resources
Copyright Date
2019
Topic
E-Commerce / Internet Marketing, Web / Design, General, Web / Content Management Systems
Lccn
2018-289112
Dewey Decimal
005.72019
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Psychology, Business & Economics
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