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A Dictionary of Marketing by Charles Doyle (English) Paperback Book
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所在地：Calgary, Alberta, 加拿大
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- ISBN-13
- 9780198736424
- Type
- NA
- Publication Name
- NA
- ISBN
- 9780198736424
- Book Title
- Dictionary of Marketing
- Item Length
- 7.7in
- Publisher
- Oxford University Press, Incorporated
- Publication Year
- 2016
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.3in
- Genre
- Business & Economics
- Topic
- Marketing / General, General
- Item Width
- 5.1in
- Item Weight
- 13.8 Oz
- Number of Pages
- 544 Pages, 464 Pages
關於產品
Product Information
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198736428
ISBN-13
9780198736424
eBay Product ID (ePID)
219447987
Product Key Features
Book Title
Dictionary of Marketing
Format
Trade Paperback
Language
English
Topic
Marketing / General, General
Publication Year
2016
Genre
Business & Economics
Number of Pages
544 Pages, 464 Pages
Dimensions
Item Length
7.7in
Item Height
1.3in
Item Width
5.1in
Item Weight
13.8 Oz
Additional Product Features
Lc Classification Number
Hf5412
Edition Number
4
Table of Content
Introduction to the Fourth EditionAcknowledgementsDedicationA Dictionary of MarketingAppendicesAppendix 1: History of modern marketing: Timeline of key events and conceptsAppendix 2: Iconic brands of the 20th and 21st centuriesAppendix 3: Some notable advertising slogansAppendix 4: Web links
Copyright Date
2016
Lccn
2015-958816
Dewey Decimal
658.8003
Intended Audience
Trade
Series
Oxford Quick Référence Ser.
Dewey Edition
22
Illustrated
Yes
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物品所在地：
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