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The Advanced Dictionary of Marketing: Putting Theory to Use by Scott Dacko (Engl
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所在地：Calgary, Alberta, 加拿大
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- ISBN-13
- 9780199286003
- Book Title
- The Advanced Dictionary of Marketing
- ISBN
- 9780199286003
- Publication Year
- 2008
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Publication Name
- Advanced Dictionary of Marketing : Putting Theory to Use
- Item Height
- 1.4in
- Item Length
- 8.5in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 5.5in
- Item Weight
- 28.9 Oz
- Number of Pages
- 664 Pages
關於產品
Product Information
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully.Each term covered in this advanced dictionary includes six elements:Description -- how the term is definedKey insights -- important insights provided by an understanding of the termKeywords -- words to further understand the nature of the termImplications -- what knowledge of the term means to marketersApplication areas and further readings -- areas where the term's knowledge is being put to useBibliography -- articles and books referencedExample entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199286000
ISBN-13
9780199286003
eBay Product ID (ePID)
57271316
Product Key Features
Publication Name
Advanced Dictionary of Marketing : Putting Theory to Use
Format
Perfect
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
664 Pages
Dimensions
Item Length
8.5in
Item Height
1.4in
Item Width
5.5in
Item Weight
28.9 Oz
Additional Product Features
Lc Classification Number
Hf5415
Copyright Date
2007
Topic
Marketing / General, Industrial Management
Lccn
2007-028402
Dewey Decimal
658.8003
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
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