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Visual Merchandising, Third edition: Windows and in-store displays for retail by
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所在地:Calgary, Alberta, 加拿大
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- ISBN-13
- 9781780676876
- Type
- Does not apply
- ISBN
- 9781780676876
- Book Title
- Visual Merchandising : Windows and In-Store Displays for Retail
- Item Length
- 11 in
- Publisher
- Orion Publishing Group, The Limited
- Edition
- 3
- Publication Year
- 2016
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Features
- Revised
- Genre
- Design, Business & Economics
- Topic
- Industries / Retailing, Marketing / General, Graphic Arts / Advertising
- Item Width
- 8.5 in
- Item Weight
- 38.1 Oz
- Number of Pages
- 224 Pages
關於產品
Product Information
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Product Identifiers
Publisher
Orion Publishing Group, The Limited
ISBN-10
1780676875
ISBN-13
9781780676876
eBay Product ID (ePID)
212597422
Product Key Features
Book Title
Visual Merchandising : Windows and In-Store Displays for Retail
Edition
3
Format
Trade Paperback
Language
English
Features
Revised
Topic
Industries / Retailing, Marketing / General, Graphic Arts / Advertising
Publication Year
2016
Illustrator
Yes
Genre
Design, Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
11 in
Item Height
0.9 in
Item Width
8.5 in
Item Weight
38.1 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Nc1002
Edition Description
Revised Edition
Copyright Date
2016
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物品所在地:
Calgary, Alberta, 加拿大
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