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Analyzing Media Messages: Using Quantitative Content Analysis in Research by Dan
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- ISBN-13
- 9781032264677
- Book Title
- Analyzing Media Messages
- ISBN
- 9781032264677
- Subject Area
- Language Arts & Disciplines, Social Science
- Publication Name
- Analyzing Media Messages : Using Quantitative Content Analysis in Research
- Item Length
- 9 in
- Publisher
- Routledge
- Subject
- Communication Studies, Media Studies, Methodology, Linguistics / General
- Publication Year
- 2023
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Width
- 6 in
- Item Weight
- 15.9 Oz
- Number of Pages
- 232 Pages
關於產品
Product Information
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.
Product Identifiers
Publisher
Routledge
ISBN-10
1032264675
ISBN-13
9781032264677
eBay Product ID (ePID)
5064061794
Product Key Features
Publication Name
Analyzing Media Messages : Using Quantitative Content Analysis in Research
Format
Trade Paperback
Language
English
Subject
Communication Studies, Media Studies, Methodology, Linguistics / General
Publication Year
2023
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Number of Pages
232 Pages
Dimensions
Item Length
9 in
Item Width
6 in
Item Weight
15.9 Oz
Additional Product Features
Edition Number
5
LCCN
2023-028911
Intended Audience
College Audience
Lc Classification Number
P93.R54 2024
Table of Content
1. Introduction 2. Defining Content Analysis as a Social Science Tool 3. Designing a Content Analysis 4. Computers and Content Analysis 5. Measurement 6. Sampling 7. Reliability 8. Validity 9. Data Analysis Appendix A: Sample Protocol Appendix B: Reporting Standards for Content Analysis Articles
Copyright Date
2024
Dewey Decimal
302.2301/4
Dewey Edition
23/Eng/20231016
Illustrated
Yes
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