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Timo Kasper Sara Melkko Tomi T. Ahonen 3G Marketing (Hardback)
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- Publication Name
- 3G Marketing
- Title
- 3G Marketing
- EAN
- 9780470851005
- ISBN
- 9780470851005
- Release Date
- 07/02/2004
- Release Year
- 2004
- Country/Region of Manufacture
- US
- Subtitle
- Communities and Strategic Partnerships
- Book Title
- 3g Marketing : Communities and Strategic Partnerships
- Item Length
- 9.3in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2004
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Mobile & Wireless Communications, Marketing / General, Telecommunications
- Item Width
- 6.2in
- Item Weight
- 22.4 Oz
- Number of Pages
- 288 Pages
關於產品
Product Information
Next generation wireless is not about technology, it is all about marketing....What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability.3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470851007
ISBN-13
9780470851005
eBay Product ID (ePID)
4594206
Product Key Features
Book Title
3g Marketing : Communities and Strategic Partnerships
Format
Hardcover
Language
English
Topic
Mobile & Wireless Communications, Marketing / General, Telecommunications
Publication Year
2004
Genre
Technology & Engineering, Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
9.3in
Item Height
0.9in
Item Width
6.2in
Item Weight
22.4 Oz
Additional Product Features
Lc Classification Number
Hf5410
Copyright Date
2004
Lccn
2004-011077
Dewey Decimal
384.5/3/0688
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
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物品所在地：
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