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Scott Goodson Chip Walker Activate Brand Purpose (Paperback)
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- Book Title
- Activate Brand Purpose
- Title
- Activate Brand Purpose
- Subtitle
- How to Harness the Power of Movements to Transform Your Company
- ISBN-10
- 1789668247
- EAN
- 9781789668247
- ISBN
- 9781789668247
- Genre
- Business & Finance
- Release Year
- 2021
- Release Date
- 03/03/2021
- Country/Region of Manufacture
- GB
- Subject Area
- Business & Economics
- Publication Name
- Activate Brand Purpose : How to Harness the Power of Movements to Transform Your Company
- Item Length
- 7.9 in
- Publisher
- Kogan Page, The Limited
- Subject
- Marketing / General, Commerce, Strategic Planning
- Publication Year
- 2021
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Item Width
- 5.1 in
- Item Weight
- 7.1 Oz
- Number of Pages
- 256 Pages
關於產品
Product Information
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1789668247
ISBN-13
9781789668247
eBay Product ID (ePID)
13050086672
Product Key Features
Publication Name
Activate Brand Purpose : How to Harness the Power of Movements to Transform Your Company
Format
Trade Paperback
Language
English
Subject
Marketing / General, Commerce, Strategic Planning
Publication Year
2021
Type
Textbook
Subject Area
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
7.9 in
Item Height
0.4 in
Item Width
5.1 in
Item Weight
7.1 Oz
Additional Product Features
LCCN
2020-054350
Intended Audience
College Audience
Lc Classification Number
Hf5415.1255
Reviews
Purpose unlocks the power of marketing to drive business growth. This book is a blueprint for its execution., With a pandemic raging and widespread calls to address societal systemic racism, it's no wonder business leaders in 2020 drew their focus to how company purpose can play a larger role in their organization. They see that creating value for all stakeholders and society at large - not just financial gain for shareholders - means doing more. Done well, many are finding that doing good can also add to the bottom line, and the recommendations within this book share insight on how to activate on this now., We're living in a world that requires leaders to think differently and create a new playbook for operating. There's never been a more important time to lead with purpose and learn from experts like Scott Goodson and Chip Walker., The purpose economy is upon us. This book puts forth a new competitive advantage, 'Movement Thinking', as a way to activate purpose for the people who matter inside and outside your company., This book identifies a fundamental problem facing companies today: How to not merely talk about purpose but actually do it., It's no wonder business leaders are drawing their focus to how company purpose can play a larger role in their organization. They see that creating value for all stakeholders and society at large - not just financial gain for shareholders - means doing more. Done well, many are finding that doing good can also add to the bottom line, and the recommendations within this book share insight on how to activate on this now., Chip Walker and Scott Goodson tackle the toughest part of any purpose journey, which is also the most important one: How to convert wonderful words of a purpose statement into actual behaviour. A must-read for anyone wanting to make sure their purpose work truly connects and drives enduring change., We can only solve the problems confronting society today - inequality, social injustice, sustainability, polarization - if businesses play a key role. And businesses can only play a role when they lead with purpose. To activate your credible purpose, read this book.
Table of Content
** Chapter - 00: Introduction; ** Chapter - 01: A call to arms - How to activate purpose with Movement Thinking; ** Chapter - 02: The business case for activating purpose; ** Chapter - 03: Moving to Movement Thinking; ** Chapter - 04: Change the company with a movement, not a mandate; ** Chapter - 05: Movement Inside - Galvanizing the people that matter inside your brand; ** Chapter - 06: Movement Outside - New marketing, branding and advertising for a new customer culture; ** Chapter - 07: Purpose Power Index - New winners and laggards; ** Chapter - 08: How movement increases a merger's chances of success; ** Chapter - 09: How Movement Thinking fosters collaboration; ** Chapter - 10: Mahindra Rise - A decade of movement; ** Chapter - 11: How to be a galvanizer;
Copyright Date
2021
Dewey Decimal
658.827
Dewey Edition
23
Illustrated
Yes
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物品所在地：
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