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Mike Michalowicz Pumpkin Plan (Hardback) (US IMPORT)
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- Book Title
- Pumpkin Plan
- Title
- Pumpkin Plan
- Illustrator
- Mike Michalowicz
- Contributor
- Mike Michalowicz (Illustrated by)
- ISBN-10
- 1591844886
- EAN
- 9781591844884
- ISBN
- 9781591844884
- Genre
- Business & Finance
- Release Date
- 05/07/2012
- Release Year
- 2012
- Country/Region of Manufacture
- US
- Item Length
- 152mm
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Pumpkin Plan
- Item Height
- 228mm
- Publisher
- Penguin Putnam Inc
- Item Width
- 152mm
- Subject
- Business
- Number of Pages
- 240 Pages
關於產品
Product Information
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of sell it-do it, sell it-do it that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump-kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds- Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers- In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners- Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven-tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Product Identifiers
Publisher
Penguin Putnam Inc
ISBN-13
9781591844884
eBay Product ID (ePID)
189926991
Product Key Features
Publication Name
Pumpkin Plan
Format
Hardcover
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
228mm
Item Width
152mm
Additional Product Features
Illustrator
Mike Michalowicz
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 864 1548 11
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物品所在地：
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