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Winning the Professional Services Sale : Unconventional Strategies to Reach M...
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- Book Title
- Winning the Professional Services Sale : Unconventional Strategie
- ISBN
- 9780470455852
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- Item Height
- 229mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 404g
- Number of Pages
- 224 Pages
關於產品
Product Information
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470455852
eBay Product ID (ePID)
91572217
Product Key Features
Publication Name
Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
404g
Additional Product Features
Country/Region of Manufacture
United States
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增值稅識別編號：
- GB 307932304
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