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Research Methods and Data Analysis for Business Decisions : A Primer Using Sp...

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Book Title
Research Methods and Data Analysis for Business Decisions : A Pri
ISBN
9783030844202
Publication Year
2021
Type
Textbook
Format
Hardcover
Subject Area
Social Research
Language
English
Publication Name
Research Methods and Data Analysis for Business Decisions: a Primer Using Spss
Item Height
235mm
Author
Ragnhild Silkoset, Geir Gripsrud, Ulf Henning Olsson, James E. Sallis
Publisher
Springer Nature Switzerland A&G
Item Width
155mm
Subject
Computer Science, Mathematics, Management
Number of Pages
253 Pages

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Product Information

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Product Identifiers

Publisher
Springer Nature Switzerland A&G
ISBN-13
9783030844202
eBay Product ID (ePID)
7049056509

Product Key Features

Subject Area
Social Research
Author
Ragnhild Silkoset, Geir Gripsrud, Ulf Henning Olsson, James E. Sallis
Publication Name
Research Methods and Data Analysis for Business Decisions: a Primer Using Spss
Format
Hardcover
Language
English
Subject
Computer Science, Mathematics, Management
Publication Year
2021
Type
Textbook
Number of Pages
253 Pages

Dimensions

Item Height
235mm
Item Width
155mm

Additional Product Features

Title_Author
Ragnhild Silkoset, Ulf Henning Olsson, James E. Sallis, Geir Gripsrud
Series Title
Classroom Companion: Business
Country/Region of Manufacture
Switzerland

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