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Process-Based Strategic Planning, Hardcover by Grunig, Rudolf; Kuhn, Richard;...
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- Book Title
- Process-Based Strategic Planning
- ISBN
- 9783642167140
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Subject Area
- Organizational Sociology
- Language
- English
- Publication Name
- Process-Based Strategic Planning
- Item Height
- 235mm
- Publisher
- Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
- Item Width
- 155mm
- Item Weight
- 740g
- Number of Pages
- 358 Pages
關於產品
Product Information
A completely revised and updated version of this book was published in 2015 under the title The Strategy Planning Process . A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
Product Identifiers
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783642167140
eBay Product ID (ePID)
97820049
Product Key Features
Subject Area
Organizational Sociology
Publication Name
Process-Based Strategic Planning
Format
Hardcover
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
358 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
740g
Additional Product Features
Country/Region of Manufacture
Germany
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增值稅識別編號：
- GB 307932304
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