AVORA was founded on the simple concept - Affordable Luxury. Located in the heart of NYC's fashion district, we provide accessible luxury without the typical high markups in retail.We sell solid 10K and 14K Gold, Sterling Silver, Gold-filled and Gold-plated jewelry, many of which is adorned with high quality simulated diamonds. Our versatile collection of earrings, rings, toe rings, body jewelry, bracelets, and pendants are timeless and classic - made for everyday wear.Our jewelry is shipped with elegant gift boxes which make it perfect for gifting.Your happiness is our happiness, and with that firmly in mind, we strive to provide our customers with excellent quality products and service, so they keep coming back!