The sport of fishing and fishing lures became obsessions of mine at an early age. It's always been very appealing to me because it’s a process that's never the same. It's an ongoing puzzle, always shifting and changing, and I love the challenge of figuring it out. I became very interested in building my own lures around age 15. Catching a fish on a lure I built myself gave me a satisfaction. The first balsa baits I ever built was for my senior project in high school. Those original baits, as crude as they were, were the origin of what is now Black Label Balsa. I feel very blessed for the competitive and business success that I’ve experienced. I still find satisfaction in other anglers telling me how much they like our products and hearing about their success stories.
We will never have perfect days on the water, and we’ll never build the perfect crankbait, but we will spend a lifetime striving to accomplish both.
Thank you for your business and support.
Cliff Pace