Military Veteran founded and owned. Garage operated no BS business plan, you order it and I make it. I love a good strong watch, but I got tired of buying the same crappy watch bands from the same companies over and over. After searching the web and finding nothing more that the same OEM bands that are half the price of the watch and fall apart in the same 1 year period I decided to make my own. When I saw all the message boards with the same complaints that I had from so many people I figured I'd offer them to the world. I take the same approach to my business as I took in the military, nothing but perfection and commitment to excellence. If you don't like it fine, send it back, won't hurt my feelings. If you have an idea for a specific design let me know. In all cases you are dealing directly with me, not some company customer service money or robot. If there is a misunderstanding we'll work it out, and please: READ THE INSTRUCTIONS!!! Last bands you'll ever need.